Giggs Fitness: Power & Strength Through Yoga
IT’S that time of year when thoughts turn from festive overindulgence to a new year fitness frenzy.
But those embarking on a new health regime will find a new name among the celebrity fitness DVDs on offer this year – Welsh football legend Ryan Giggs.
The veteran Manchester United star is aiming to rival established names such as Davina McCall, Jane Fonda and Rosemary Conley by bringing out his own guide to getting fit.
The 37-year-old has released his Giggs Fitness: Power & Strength Through Yoga, with pre-sale figures already ranking it alongside the offerings from the industry’s big hitters.
HMV’s Gennaro Castaldo said the success of the DVD was due to an increase in the number of men buying celebrity workouts.
He said: “It may have something to do with the fact interactive console games are proving an increasingly effective way to improve levels of fitness in the home.
“As a high-profile and respected footballer, who has always looked after himself and set a fantastic example to others, he must be well placed to appeal to quite a few health-conscious guys, and so capitalise on this growing trend.”
Manchester United’s most decorated player and appearance record-holder, Giggs started practising the art of yoga in 2003, a discipline that has often been credited as the catalyst for his longevity as a top-class footballer.
“The first time I did it I was completely knackered,” he said last year.
“I went home from the training ground and slept for three hours.”
Giggs Fitness is advertised as offering expert advice, guidance and comprehensive workout routines to aid and maintain fitness levels, with particular emphasis on yoga-inspired exercises.
The DVD also features Giggs’s long-term instructor Sarah Ramsden.
“There is a very good reason as to why I have managed to maintain my level of fitness and continue playing at Premiership level for so long” said the former Welsh captain.
“Giggs Fitness is a comprehensive guide to the secrets of my strength and fitness and is the perfect total body workout.”
The industry estimates that half a million fitness DVDs will be sold in the next few weeks.
According to numbers collected by video game experts MCV, Davina McCall’s string of best-selling workout videos have sold 830,000 units in the past four years.
In recent times the fitness industry has been further boosted by the invention of interactive computer games with Nintendo’s Wii Fit selling more than 4.4 million units in less than three years.
The continued popularity in fitness DVDs correlates with statistics which show we are continuing to be more health conscious as a nation.
Gym membership is set to increase during its annual January boom.
The UK’s health and fitness trade body, the FIA, says the UK health and fitness industry bucked the national trend in 2010 and continued to grow for the 10th consecutive year.
According to the 2010 FIA State of the UK Fitness Industry report, the market value of the fitness industry is now £3.8bn, a 1% increase on the previous 12 months.
David Minton, director of The Leisure Database Company, said: “The ongoing investments by consumers in their health, despite the difficult economic times, provides a solid platform that all operators can leverage as the economic recovery builds.
“Over the past 12 months, where other sectors have seen poor results, the fitness industry has maintained its performance levels whilst gaining new members.”